Lolli, a bitcoin rewards application for online purchases, today announced a partnership with Albertsons Companies’ subsidiary, Safeway, the top grocer across Washington, Colorado, and California.
Through this partnership, Lolli users can now receive 3.5% back in bitcoin on all online purchases at Safeway.com. This marks the first major collaboration between a major grocery chain and a bitcoin rewards company in the United States.
“I’m extremely proud to partner with Safeway, one of the most well-recognized food retailers in the United States. Americans are already shopping for groceries at least once a week, why not earn some bitcoin off those frequent purchases? I’m excited to now offer Safeway, a top food retailer, as another option for our users and hopefully allow people who are already buying their groceries online, the option to get involved in holding and owning bitcoin — perhaps for the first time.”
– CEO and Co-founder of Lolli, Alex Adelman
Safeway operates 894 locations across 17 states including Alaska, Arizona, California, Colorado, Delaware, Hawaii, Idaho, Maryland, Montana, Nebraska, Nevada, New Mexico, Oregon, South Dakota, Virginia, Washington, Wyoming and the District of Columbia. Mainly concentrated in the Western U.S., Safeway allows customers to shop online for delivery or pick-up and offers a selection of goods in produce, beauty, and pharmacy.
Shoppers must sign-up for a Lolli account at Lolli.com in order to receive this offer.