With the development of social media platforms, the introduction of new technologies and shifts in trends of societal consumption of information, vlogging became the modern version of word of mouth. It is becoming the favorite way to consume content and therefore positions itself as the primary marketing strategy for many firms nowadays.
For influencers or content creators, large platforms provide greater audience reach, a higher number of views and likes, as well as greater monetary rewards. But, unlike the former ones, content seekers rarely benefit from this trend. Firms who are targeting a specific market may find it difficult to reach out to niche sectors, and find it hard both to select and approach relevant content creators. There is also no standardized and objective KPIs for gathering information about their reliability and quality, making it again difficult to “find the one.”
The ownership and distribution of vlogger’s content rights are not transparent, and their management constitutes an excessive burden for vloggers in terms of investment and time, considering delays in payment settling to vloggers. Last but not least, many firms acting as mediators on the market offer enormous service fees, which pushes away small firms which require a greater outreach.
After reviewing the problem of the advertising market, we’ve stumbled upon a solution, which is building a smart marketplace for entertainment rights. AQER is a platform that collects and integrates data from multiple social media platforms (Youtube, Instagram, etc.) and gives marketers the ability to efficiently screen and filter the vloggers to find the perfect match. Vloggers, on the other hand, are contacted through the platform, have their requests, rights, and conditions noted via mutual negotiation, further translated into a smart contract on the immutable blockchain. In the end, vloggers receive their payment with AQER tokens and a transparent experience of efficiently enforcing entertainments rights.
Vloggers are ranked by six levels, based on agreed KPIs using an AI algorithm with prices for brands corresponding to the ranking. Both parties then interact on the platform and negotiate the required marketing services they produce and seek for. Then a smart contract with terms is agreed on by both sides and signed on the blockchain. This is the starting point for the vlogger to create the required content, after which several KPIs aligned by the platform measure its success. If it passes through the specific grading criteria, payment is settled automatically through a safe and secure payment within AQER. When both parties are pleased with the result, vloggers can allocate revenues for future content development, whereas the ranking is adjusted according to the campaign.
In a faster-than-ever mode of content consumption, the market leaves a remarkably high level of potential for advertising and effectively targeting the required audiences. Eliminating all the problems requires new technologies such as AI and blockchain which evidently display their advantage over the traditional process of content marketing.